About ORAlume
Inspired by Legacy.
Built for Impact.
The name draws from aurum (gold) & lumen (light). ORAlume is grounded in a simple but demanding belief that clarity, dignity, and ethical authority are the foundations of sustainable performance.
In a world of noise, speed, and surface-level optimisation, ORAlume exists to help leaders and organisations reconnect insight with execution so decisions are grounded, aligned, and purposeful.
About Parul Agarwal
Parul grew up in Uttar Pradesh, India. Within strongly patriarchal environments that shaped how much space women were allowed to take socially, professionally, and emotionally.
She discovered early that clarity does not come from noise, permission, or external validation. It comes from discernment, self-regulation, and alignment. Those values, dignity, ethical strength, and responsibility, became anchors long before she had language for them.
Over time, what began as instinctive emotional awareness became a structured capability.
Through rigorous professional training, global leadership roles, and governance responsibilities, Parul understood how systems truly operate, how power flows, how decisions are made under uncertainty, and where performance quietly breaks down when integration is missing.
She also learned the cost of performance without alignment.
ORAlume was formed to address exactly that gap.
The spirit behind ORAlume is rooted in personal legacy.
Parul’s maternal great-grandmother, Shakuntala Goel (20 December 1907 – 26 March 2006), was an Indian freedom fighter and social leader whose presence illuminated those around her. At a time when fear and conformity were the norm, she led with courage, conviction, and moral clarity, helping others see what was possible and act with responsibility.
She formally joined India’s freedom movement in 1930, having been heavily influenced by Gandhian and Arya Samaj values. She led women’s processions, endured imprisonment during the Quit India movement, and continued serving society long after independence.
Her leadership extended far beyond politics. At the grassroots, she organised healthcare camps for children and the elderly when access was scarce, and ran charitable education initiatives for underprivileged children. She charged a nominal fee of five rupees, not for revenue, but to preserve dignity and self-respect.
Later, she represented India internationally, chairing the Women’s Conference in Mauritius in 1973 and representing India at the World Women’s Conference in 1980.
Her leadership was not loud or performative.
It was illuminating, enabling others to see clearly, stand firmly, and act ethically.
It reflects the idea of lighting up the inner self & honours my maternal great-grandmother, Shakuntala Goel, an Indian freedom fighter whose aura illuminated & led others toward dignity, education & responsibility.
Parul's career spans Transformation, Finance, Operations, Governance and Leadership Integration.
Master of Business Administration
Northwestern University - Kellogg School of Management
Chartered Accountant
The Institute of Chartered Accountants of India (ICAI)
At GE, I coached over 100 senior leaders in operational excellence, stakeholder engagement and cross-functional change; led compliance work for the UK Competition Commission White Paper affecting eight million store cards, retaining £75 million in revenue; built investment frameworks governing $750 million across 13 global regions; and led FP&A transformation for a $20 billion business.
I bring this operational discipline into my work with founders, boards and individuals, translating numbers into judgment, cash discipline, profitability management and enterprise value creation.
Recent roles include Interim CEO at Parkour UK and multiple strategic and fractional advisory engagements.
Our Philosophy
Burnout, misalignment and poor decisions are rarely failures of intelligence. They are failures of integration.
ORAlume exists to restore that integration so leaders and individuals can operate with clarity, confidence, and capability when it matters most.
Navigating complexity? Let’s move from clarity to execution.
